Design Thinking U Blog

Here is a great video clip with Tim Ogilvie explaining customer experience mapping — a fundamental and powerful design thinking tool. Tim is co-founder and CEO of Peer Insight, an innovation consultancy. His company uses experience mapping and other design thinking processes and tools to help clients see new ways to solve their mightiest problems. Only thing missing is a visual of what these experience maps look like!


My name is Corinne and in this design thinking blog I share tools and inspiration so you can apply design thinking in your daily life, starting today.